Showing posts with label depreciation of goodwill. Show all posts
Showing posts with label depreciation of goodwill. Show all posts

Monday, October 8, 2012

Comparative advertising in action

As an unabashedly consumerist person, living in the States is kind of a dream. Not only is there a bigger selection of everything (I'm going to miss being able to order cherry coke everywhere), sticker prices and sales tax are both significantly lower than what I'm used to. We went to Portland, Oregon last weekend where sales tax is 0% - that's something you won't see in Canada.

Here's something else you won't see in Canada ... comparative advertising:

"Compare to Vaseline(R) Intensive Care(R) Cocoa Butter Deep Conditioning Lotion*"